"Do you know what’s actually inside a disposable vape?" gets people admitting they have no idea before anything is sold, and "they aren’t even FDA approved" lands as news rather than a pitch. One interviewee volunteers "I am kinda looking to stop", so the product arrives as the answer to his own words. Three variants get one line each, energy on green tea and L-theanine, sleep on melatonin, detox on mullein and mint, then the demo is a real swap: he hands over his vape, tries the diffuser and calls it "really good" on camera. Shot at night in Times Square and outside Penn Station with real strangers, no actors.
Two top picks, one real-stranger unscripted and one actor-led scripted, so you can compare the two paths side by side.
Spontaneous Gen-Z reactions ("vanilla, comfy, crazy girls", "anti-bitch of it") sell the vibe better than any tagline could. Dense 1.58 cuts/sec edit keeps the feed-native pace.
Scripted street interview format with hook-led delivery, shot vertical and edited for the feed.
Every video below is real client work, produced for paying brands and shipped to live ad accounts or active social channels. Scroll the whole library or jump straight to a brief.
Every video above is real client work, produced for paying brands and shipped to live ad accounts or active social channels. Some are scripted, some unscripted, some hybrid. All vertical, all built for short-form platforms, all designed to read as native content rather than as commercials.
When you’re evaluating examples, look at the first three seconds first. The hook is what carries the rest of the ad on cold paid traffic. If the opener stops your scroll on this page, it stops it in a feed too. Then look at the on-camera subject: is this a real person you’d believe, or a polished talent read?
Real people. Real reactions. Real ad creative.